I want to tell you a true story about marketing & advertising. Several years ago, when most advertising/marketing efforts were still done via print media. I met a marketing "consultant" who guaranteed to refund my money in full, if I didn't get at least a 200% return on the fee I would pay him to conduct a marketing campaign for my company. He even took me out to lunch in his attempt to woo my business. (I learned a long time ago, that if let people who are trying to sell you something, talk as much as they want to, you'll learn some very valuable information) Over lunch the consultant unwittingly told me about a visit he had made to one of his clients.
He told me that as he sat in this client's office, he couldn't help notice a large bookshelf behind his client's desk- stacked with all kinds of books on advertising & marketing. Then the consultant hung himself. He looked me straight in the eye & in his own words said, "I thought to myself, What does this guy need me for with all those books?"
What the consultant was telling me is that, he, (the marketing expert) had read the same books as his client and was in effect, selling this businessman information he (the client) already possessed, but had failed to act upon. That's what I think most internet consultants do. They've just read the books & then sell the info back to us at an outrageous profit margin.
Are you a website owner, who is as fed up as I am, when it comes to all those "consultants" who are always in your face bragging how they can drive your website to the very top of the rankings on Google? Are you intimidated by the words ONLINE MARKETING because the so-called "experts" have unnecessarily made it a mysterious & complicated subject? Ticked about their exorbitant fees.
From my own research I know that, in the 21st century, Search Engine Optimization & Social Media, are the pillars of online marketing... for all businesses - both large & small. As a small business owner I've decided to free myself from the grip of these characters and investigate how this whole online marketing thing works myself.
To this end I'm studying 2 books that I discovered on on Amazon.com;
1) "The Art of SEO, Mastering Search Engine Optimization". This comprehensive book was written by four SEO professionals;
Eric Enge,(Stone temple Consulting)
Stephan Spencer (Netconcepts)
Rand Fishkin SEOmoz)
Jessie Stricchiola ( Alchemist media Inc.)
Together they have over 35 years of search engine optimization experience. The goal of this book is to simplify a seemingly complicated & layered topic, which is the reason why I chose this book from the hundreds of other SEO books out there.
2) The other pillar of my online marketing adventure is the book
" The Social Media Marketing Book "
Its' author Dan Zarrela - the inbound marketing manager for HubSpot - has written extensively about the science of viral marketing in blogs including Mashable, CopyBlogger, ReadWriteWeb, Plagariam Today, ProBlogger, Sopcial Desire, CenterNetworks, Nowsourcing, & SEOScoop.
My plan is to study these books,( so you wont have to ) page by page and immediately apply the knowledge I gain from the expert advice of the authors to my own websites. I will post the results of my investigation as I progress. Please fell free to take advantage of my research for your own purposes.
He told me that as he sat in this client's office, he couldn't help notice a large bookshelf behind his client's desk- stacked with all kinds of books on advertising & marketing. Then the consultant hung himself. He looked me straight in the eye & in his own words said, "I thought to myself, What does this guy need me for with all those books?"
What the consultant was telling me is that, he, (the marketing expert) had read the same books as his client and was in effect, selling this businessman information he (the client) already possessed, but had failed to act upon. That's what I think most internet consultants do. They've just read the books & then sell the info back to us at an outrageous profit margin.
Are you a website owner, who is as fed up as I am, when it comes to all those "consultants" who are always in your face bragging how they can drive your website to the very top of the rankings on Google? Are you intimidated by the words ONLINE MARKETING because the so-called "experts" have unnecessarily made it a mysterious & complicated subject? Ticked about their exorbitant fees.
From my own research I know that, in the 21st century, Search Engine Optimization & Social Media, are the pillars of online marketing... for all businesses - both large & small. As a small business owner I've decided to free myself from the grip of these characters and investigate how this whole online marketing thing works myself.
To this end I'm studying 2 books that I discovered on on Amazon.com;
1) "The Art of SEO, Mastering Search Engine Optimization". This comprehensive book was written by four SEO professionals;
Eric Enge,(Stone temple Consulting)
Stephan Spencer (Netconcepts)
Rand Fishkin SEOmoz)
Jessie Stricchiola ( Alchemist media Inc.)
Together they have over 35 years of search engine optimization experience. The goal of this book is to simplify a seemingly complicated & layered topic, which is the reason why I chose this book from the hundreds of other SEO books out there.
2) The other pillar of my online marketing adventure is the book
" The Social Media Marketing Book "
Its' author Dan Zarrela - the inbound marketing manager for HubSpot - has written extensively about the science of viral marketing in blogs including Mashable, CopyBlogger, ReadWriteWeb, Plagariam Today, ProBlogger, Sopcial Desire, CenterNetworks, Nowsourcing, & SEOScoop.
My plan is to study these books,( so you wont have to ) page by page and immediately apply the knowledge I gain from the expert advice of the authors to my own websites. I will post the results of my investigation as I progress. Please fell free to take advantage of my research for your own purposes.
Kory is a professional musician,composer and educator. As an businessman he is constantly studying the art of SEO, as it applies to all websites, regardless of their subject content.
He is making a name for himself behind the scene creating music for tv, films, video, & radio jingles.
He also writes custom-made songs for weddings & gifts.
Rumors has it that Kory has been seen at several weddings & corporate events, where he was apparently playing "Jazz" piano & singing "popular" songs.
http://www.korylivingstone.com
Article Source: http://EzineArticles.com/?expert=Kory_Livingstone He is making a name for himself behind the scene creating music for tv, films, video, & radio jingles.
He also writes custom-made songs for weddings & gifts.
Rumors has it that Kory has been seen at several weddings & corporate events, where he was apparently playing "Jazz" piano & singing "popular" songs.
http://www.korylivingstone.com