Getting very good positioning with the search engines is one channel to increase your internet business - but it's not an end in itself. Your greatest goal isn't higher targeted traffic, but higher sales, and thereby, earnings. A SEO consulting firm sheds some light on common misguided beliefs concerning search engine optimization.
Myth Number One - I have to submit my site to the engines to get ranked. Truth - The search engines have advanced to the point that they'll discover you on their very own. Video marketing sites, for instance, are so well-known that Google checks on them frequently.
Myth Number Two - I must optimize for ALL the engines. Truth - There are only three search engines that matter: Google, Yahoo, and MSN - in that order. Google is probably the most important in terms of getting visitors or traffic. Virtually every other search engine feeds off one of these three, if you decide to do well in any of them, you'll show up in the other engines as well.
Myth Number Three - If I use pay-per-click ads, I don't need to bother about natural ratings. Truth - Up to seventy-five percent of customers don't even consider clicking paid ads, if you depend solely on pay-per-click for your company, you're missing out on a large portion of the market.
Myth Number Four - My objective ought to be to rank well for all associated keywords. Certain words and phrases produce better results than others. You have to look at your keyword ROI and conversion rates, not just your ratings. A specialist says, "I've seen websites gain a high position for terms that result in no conversion rates. That position could be getting you some exposure, but it's not getting you sales." Examine your keyword campaigns so you can see what your expenses are doing for your bottom line.
Myth Number Five - My website design doesn't affect my placement. Truth - Your web structures has a great impact on the search engines' capability to read your site's content and, therefore, on your ratings. If you have a flash intro, major search engines can't read it. They see a blank page. If there's no Skip Intro button that allows the search engines to get past that, all of your site's content may not even get listed.
Myth Number Six - Increasing my traffic will instantly increase my conversions. Truth - Your web site must be easy to use as well as search engine friendly. An expert advises, "Don't butcher your website for the engines, in terms of the verbiage or text size. It won't read well or connect with your customers. If you don't look credible, people aren't going to feel secure purchasing on your site or giving you their information online." You may rise in ratings, but it will cost you in conversions.
Increasing your web site's visitors through search engine optimization is essential for your E-Biz - and it's equally important to make certain your site's structure, design, and navigation are conducive to converting those visitors when they land. More and more social media marketing sites are now doing this. Why can't you?
Myth Number One - I have to submit my site to the engines to get ranked. Truth - The search engines have advanced to the point that they'll discover you on their very own. Video marketing sites, for instance, are so well-known that Google checks on them frequently.
Myth Number Two - I must optimize for ALL the engines. Truth - There are only three search engines that matter: Google, Yahoo, and MSN - in that order. Google is probably the most important in terms of getting visitors or traffic. Virtually every other search engine feeds off one of these three, if you decide to do well in any of them, you'll show up in the other engines as well.
Myth Number Three - If I use pay-per-click ads, I don't need to bother about natural ratings. Truth - Up to seventy-five percent of customers don't even consider clicking paid ads, if you depend solely on pay-per-click for your company, you're missing out on a large portion of the market.
Myth Number Four - My objective ought to be to rank well for all associated keywords. Certain words and phrases produce better results than others. You have to look at your keyword ROI and conversion rates, not just your ratings. A specialist says, "I've seen websites gain a high position for terms that result in no conversion rates. That position could be getting you some exposure, but it's not getting you sales." Examine your keyword campaigns so you can see what your expenses are doing for your bottom line.
Myth Number Five - My website design doesn't affect my placement. Truth - Your web structures has a great impact on the search engines' capability to read your site's content and, therefore, on your ratings. If you have a flash intro, major search engines can't read it. They see a blank page. If there's no Skip Intro button that allows the search engines to get past that, all of your site's content may not even get listed.
Myth Number Six - Increasing my traffic will instantly increase my conversions. Truth - Your web site must be easy to use as well as search engine friendly. An expert advises, "Don't butcher your website for the engines, in terms of the verbiage or text size. It won't read well or connect with your customers. If you don't look credible, people aren't going to feel secure purchasing on your site or giving you their information online." You may rise in ratings, but it will cost you in conversions.
Increasing your web site's visitors through search engine optimization is essential for your E-Biz - and it's equally important to make certain your site's structure, design, and navigation are conducive to converting those visitors when they land. More and more social media marketing sites are now doing this. Why can't you?
Video Marketing is actually a scheme which facilitates and encourages people to pass along marketing video clips about services and products available. This could be successfully done by using Social Media Marketing, a great method that provides links, attention as well as huge numbers of page views by advertising your website or organization through social media channels.
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