"Understanding Meta Tags, Keywords and SEO" is some of that internet marketing mumbo-jumbo that a lot of people trying to get on Google's front page... simply don't understand or even realize there's something to learn in that area. However, "Understanding Meta Tags, Keywords and SEO" is critical... if you plan on making it online.
So, let's begin by first checking out our competition. Do a search for the keywords you're going to run with, and see what type of articles are being written by others.
You'll find that many are loaded with spam and contain very little relevant content. Also, the majority of the articles you'll find, are definitely not being made personal.
You must talk to the reader and get them interested in what you have to say. You accomplish this by using terms such as, "you," "you're," "you've," etc.
Talk directly to your potential customers and you will hold their attention. Make your articles personal... this is a great marketing advantage!
Now, having said all that... not one bit of it is SEO (Search Engine Optimization) and it will not get you traffic from Google or Yahoo.
But, what will give you a very good shot are the keywords in the title of your article. This is extremely important for ranking in the search engines.
Let's use this example: How to Build a Log Cabin. If you type that into your search bar, you'll come up with about 1,660,000 pages of results. It's going to be really, really tough trying to compete with those specific keywords.
Now, let's type in the following: "How Can I Build a Log Cabin From Scratch in One Year?" Wow! No results for that long-tail keyword phrase. Consequently, if you use that as your title, when someone types in that exact phrase, you'll probably be the only article located on that page.
It's all about being "specific." Always check out your keywords in the keyword tools that you use. It will really help to fine tune your titles.
What are meta tags? This is a special HTML tag which provides information about a certain web page. It doesn't change how the page is displayed, it just gives information as to who created the page, how many times is it updated, what the page is about and what the keywords are that represent the page's content.
Google does not use the meta keyword tag, although some search engines do. Google does use keywords to identify a website's relevance to a user's search. It looks for keywords in your title tag, the URL, the content of the page and the incoming links to rank your site against competitors.
How often, where you use them and the quality of your keywords are the most critical factors. The very best quality keywords are those that are being used by those searching for your products or services.
Therefore, as you can clearly see, a well designed SEO program begins with "keyword research" to determine the best keywords to use for your particular business.
With meta tags, you'll want to use ones that cover a wide area, such as... health, allergies, making money, diet, etc.
With keywords you will need to be specific. Use only a combination of keywords that are very specifically related to the relevance of your article.
So, let's begin by first checking out our competition. Do a search for the keywords you're going to run with, and see what type of articles are being written by others.
You'll find that many are loaded with spam and contain very little relevant content. Also, the majority of the articles you'll find, are definitely not being made personal.
You must talk to the reader and get them interested in what you have to say. You accomplish this by using terms such as, "you," "you're," "you've," etc.
Talk directly to your potential customers and you will hold their attention. Make your articles personal... this is a great marketing advantage!
Now, having said all that... not one bit of it is SEO (Search Engine Optimization) and it will not get you traffic from Google or Yahoo.
But, what will give you a very good shot are the keywords in the title of your article. This is extremely important for ranking in the search engines.
Let's use this example: How to Build a Log Cabin. If you type that into your search bar, you'll come up with about 1,660,000 pages of results. It's going to be really, really tough trying to compete with those specific keywords.
Now, let's type in the following: "How Can I Build a Log Cabin From Scratch in One Year?" Wow! No results for that long-tail keyword phrase. Consequently, if you use that as your title, when someone types in that exact phrase, you'll probably be the only article located on that page.
It's all about being "specific." Always check out your keywords in the keyword tools that you use. It will really help to fine tune your titles.
What are meta tags? This is a special HTML tag which provides information about a certain web page. It doesn't change how the page is displayed, it just gives information as to who created the page, how many times is it updated, what the page is about and what the keywords are that represent the page's content.
Google does not use the meta keyword tag, although some search engines do. Google does use keywords to identify a website's relevance to a user's search. It looks for keywords in your title tag, the URL, the content of the page and the incoming links to rank your site against competitors.
How often, where you use them and the quality of your keywords are the most critical factors. The very best quality keywords are those that are being used by those searching for your products or services.
Therefore, as you can clearly see, a well designed SEO program begins with "keyword research" to determine the best keywords to use for your particular business.
With meta tags, you'll want to use ones that cover a wide area, such as... health, allergies, making money, diet, etc.
With keywords you will need to be specific. Use only a combination of keywords that are very specifically related to the relevance of your article.
I hope this has been helpful in "Understanding Meta Tags, Keywords and SEO."
If you're having trouble getting traffic, this is more than likely the area to look into. Take time to research keywords and find those that people will be using to find you. Then, make sure you have a great title that is keyword optimized.
For more information: GO HERE NOW!
Article Source: http://EzineArticles.com/?expert=Robert_A_Shroy If you're having trouble getting traffic, this is more than likely the area to look into. Take time to research keywords and find those that people will be using to find you. Then, make sure you have a great title that is keyword optimized.
For more information: GO HERE NOW!